Strategic Automotive Marketing for Dealerships and Dealer Groups

We partner with automotive dealerships and dealership groups to grow market share through strategic media execution, high-quality creative, and accountable measurement.

Singer Automotive Marketing was built to support dealerships operating in competitive retail environments.

Effective automotive marketing requires more than activity. It requires coordination, consistency, and a clear understanding of what is driving results at the dealership level. Every program we build is structured to support individual store performance while remaining aligned with broader group objectives.

Streaming Advertising

Coordinated Connected TV (CTV), Over-the-Top (OTT), streaming audio, and digital out-of-home (DOOH) campaigns built around dealership-level execution.

Email Marketing

Structured email programs built to support current offers, inventory focus, and dealership priorities. Managed audience segmentation, cadence, and deliverability.

Spanish-Language Campaigns

Spanish-language campaigns across streaming, audio, DOOH, and email, ensuring messaging is culturally relevant and professionally produced.

Creative Services & Production

Full-service creative production across video, audio, display, DOOH, and email. Assets are built to be clear, compliant, and aligned with OEM standards.

Reporting & Attribution

Consistent, reliable visibility at both the dealership and group level. Make decisions informed by clear reporting that connects campaign activity to real shopper behavior.

Streaming Advertising

Coordinated Connected TV (CTV), Over-the-Top (OTT), streaming audio, and digital out-of-home (DOOH) campaigns built around dealership-level execution.

Email Marketing

Structured email programs built to support current offers, inventory focus, and dealership priorities. Managed audience segmentation, cadence, and deliverability.

Spanish-Language Campaigns

Spanish-language campaigns across streaming, audio, DOOH, and email, ensuring messaging is culturally relevant and professionally produced.

Creative Services & Production

Full-service creative production across video, audio, display, DOOH, and email. Assets are built to be clear, compliant, and aligned with OEM standards.

Reporting & Attribution

Consistent, reliable visibility at both the dealership and group level. Make decisions informed by clear reporting that connects campaign activity to real shopper behavior.

Streaming Advertising

Streaming is one of the most effective ways to reach in-market buyers. Messaging aligns with current offers, inventory priorities, and competitive conditions while creative is refreshed with each monthly offer cycle to ensure relevance at the store level. Campaigns are actively managed and adjusted as dealership needs evolve, with the flexibility to support individual rooftops or multiple locations within a group.

Connected TV (CTV) & OTT

Premium streaming channels with precise control over reach, frequency, and geography. Reach in-market buyers in a high-attention television environment.

Digital Out-of-Home (DOOH)

High-visibility placements across key local environments throughout the market — gas stations, grocery stores, gyms, and roadside displays.

Streaming Audio

Reaching in-market buyers while they listen on ad-supported streaming platforms. Audio campaigns built around current dealership offers.

Email Marketing

Email remains a powerful and controllable channel when executed with structure. We use email to communicate current offers, inventory focus, and dealership priorities to targeted audiences within each market. Campaigns are built with attention to audience selection, cadence, and deliverability to support long-term performance.

Market-specific audience targeting
Creative and messaging regularly updated to reflect current inventory, evolving offers, and dealership priorities
Strategic deliverability and cadence aligned with monthly dealership cycles
Performance analytics that go beyond engagement to measure impact on demand, response, and dealership outcomes

Spanish-Language Campaigns

For dealerships operating in markets with strong Hispanic populations, Spanish marketing is not optional. It is a strategic component of market share growth.

We develop and execute Spanish-language marketing across streaming, audio, DOOH, and email, ensuring messaging is culturally relevant and professionally produced. Campaigns are not simply translated from English creative. They’re written from the ground up to resonate authentically within the community. Media placement is thoughtfully aligned with Spanish language consumption patterns and creative reflects both OEM standards and local market dynamics.

Creative Services & Production

Creative is developed with automotive requirements and real-world dealership timelines in mind. We provide full service creative and video production across streaming video, audio, DOOH, display, and email. Creative is built to be clear, compliant, and aligned with OEM standards while reflecting each dealership’s inventory and priorities.

Production is structured around the pace of automotive retail. As incentives, offers, and inventory change, creative is updated to support monthly cycles without sacrificing quality or accuracy. Every asset is designed to be ready for deployment at the dealership level and adaptable across multiple channels.

Transparent Reporting & Attribution

Our approach to attribution and reporting focuses on what happens after exposure and how marketing activity connects to real shopper behavior. Each report outlines what ran, how it performed, and where adjustments should be made based on trends and results. This includes website visits, VDP engagement, lead activity, and dealership arrivals. The goal is consistent, reliable visibility into performance so dealership leadership can make informed decisions with confidence.

Compliance & Reimbursement

Automotive marketing requires precision at the dealership level. We have extensive experience working within OEM standards and co-op reimbursement requirements. Campaigns are structured correctly from the start, with creative specifications and documentation aligned to OEM expectations.

This reduces risk, avoids rework, and helps dealerships maximize available marketing funds while maintaining consistency and accuracy.

Why Singer Automotive Marketing?

Our role is to simplify complexity, maintain consistency, and provide clear insight into what is driving growth at the dealership level.

Strategy Built for Automotive Retail

We combine dealership experience, operational understanding, and disciplined execution into a focused partnership. Strategy, media, creative, compliance, and reporting are aligned from the start, allowing dealerships to move quickly without losing control or clarity.

Marketing That Matches Automotive Pace

Automotive retail doesn’t slow down for month-end, and neither do we. Offers change monthly, incentives shift, and competitive pressures move fast, so our process is built for rapid turnaround without sacrificing quality or compliance. Strategy, creative, and media are aligned to dealership timelines, so nothing stalls when it matters most.

Experience That Informs Execution

Singer Automotive Marketing brings experience working with hundreds of dealerships across domestic, import, and luxury brands. We understand how dealerships operate day to day, how OEM requirements vary by brand, and how marketing decisions are made at both the store and executive level.

What Our Clients Say

Since partnering with Singer Automotive Marketing for our streaming advertising and creative production, we’ve seen fast, measurable results across our dealerships. Their team is incredibly easy to work with, highly proactive, and consistently brings fresh ideas and strategies to the table. Most importantly, we experienced a significant increase in showroom traffic, which contributed to our decision to add a second store just a few months later. Singer has been a true partner in our growth, and we highly recommend them.

Toni Anne Fardette
COAO, Ippolito Automotive Group

Singer Automotive Marketing has been an integral part of our team and truly represents what a strong business partner should be. They are honest, extremely communicative, and always make themselves available to support our teams and initiatives.

Throughout our work together across multiple OEMs, Singer has consistently delivered excellent results while maintaining a high level of professionalism and transparency. They work collaboratively with our teams, understand the automotive space extremely well, and approache every challenge with accountability and a solutions-focused mindset.

I highly recommend Singer to any organization looking for a trusted and results-driven marketing partner.

Christian Lane
Marketing Director, Northstar Automotive Group

Singer Automotive Marketing has been a strong partner for Empire Automotive Group. Their streaming campaigns consistently reach in-market buyers, creative is turned around quickly, and we have seen real growth in both sales and market share since working with them. They understand the automotive business and deliver every month.

Adam Smith
Call Center Director, Empire Automotive Group

Working with Singer Automotive Marketing has been an absolute pleasure from day one. Their flexibility and hands-on approach, combined with a genuine interest in helping clients achieve real results, sets them apart from the competition. I trust the team at Singer as much as I trust our own team, not only with sensitive customer data but also with building campaigns that are structured for success. We look forward to continuing this partnership for years to come.

Christina DiSimone
Marketing Director, Jaguar Land Rover Long Island

I’ve worked with Singer Automotive Marketing for over five years, first as General Manager at Island Auto Group, and now as an owner of Performance Dodge Ram of Woodbury. Singer manages our Connected TV campaigns, streaming audio, email marketing, and creative production. Turnaround times are fast, compliance is always handled correctly, and since partnering with them we have seen a measurable increase in both sales and market share. If you are a dealer group considering Singer Automotive Marketing, the decision is straightforward. They are a true partner, not just a vendor.

Greg Kemp
Principal, Performance Dodge Ram of Woodbury

Singer handles our creative, email marketing, and streaming, along with managing our co-op. They’ve become an extension of our team. The work performs, the service is excellent, and they’re always thinking a step ahead. I’d recommend them to any auto group.

Jeremy Lieberman
Chief Marketing Officer, Island Auto Group

I have worked with Singer Marketing for a few years now. I am not easily convinced to sign up for something new. I told Corey our expectations and the areas I thought we were missing. We developed a plan for where to attack and have been very successful. I also signed up my two other stores and that success has carried over. I am very happy with the direction and advertising we are doing. I would recommend Singer Marketing to anyone looking to advertise in this space.

Robert Kiernan
General Manager, Atlantic Honda, Advantage Honda, Advantage Acura

Singer delivers consistently strong campaigns and creative that perform month after month. The results are measurable, and they’ve driven steady increases in customer engagement and showroom traffic. What truly sets them apart is their exceptional service and attention to detail. They’re always responsive, proactive, and genuinely invested in our success. I would recommend Singer to any group looking to grow.

Craig Farmer
Executive Director of Sales & Marketing, Len Stoler Automotive Group

Ready to Improve Your Automotive Marketing?

Singer Automotive Marketing works with dealerships and dealer groups seeking disciplined execution, scalable structure, and clear performance visibility. Whether supporting a single rooftop or a multi-brand group, we’re available to discuss your objectives and next steps.